In As a consequence, in 2011, I joined

In the era of globalization and
digitalization, the dearth of developing new products, generating problem
solving ideas, efficient communication and advanced use of technology in the
business sector is flourishing. A firm academic background in business administration
presages the prospect of this sector especially from a marketer’s point of
view. With an impetuous passion and enthusiasm, I, Somaya Hasan Eshan, would
like to offer my motivation as a potential aspirant for the Master’s Degree
Program in Governance of Digitalization at Abo Academy University for this
academic year, which I believe, will be conducive for my contemporary career
advancement.

Having a progressive success in both
secondary and higher secondary levels, I got myself admitted into Bachelor of
Business Administration (BBA) program in one of the leading universities of
Bangladesh, East West University, which has a legacy for its records on
academic excellence. Concentration in Finance and a minor in Marketing
installed in me a strong background and realization of the vast international
business, understanding the customer, creating value for all; people and
organizations, small and medium-sized enterprises, and overall how to
balance among nature, businesses and local people.

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The cutthroat competition among the
multi-national companies indicates that, a company’s growth and success
entirely depends on the efficient management of information, innovative ways of
configuring organizational process and organizing industry level co-operation
among organizations. My first-hand experiences in various renowned
organizations has initiated a yearn for working in the area of data analytics,
business model designer or knowledge management in the near future. 

To the core of my heart, I do believe that,
to grow into one’s own potential one should be quite aware of adding more
things to life beyond academic curriculum. As a consequence, in 2011, I joined
with Youth Engagement & Support (YES), which is a youth based wing of Transparency
International Bangladesh (TIB) and have participated in a number of national
level programs which helped me to robust a sense of responsibility, team work,
management skill and capabilities of dealing with life in extreme situations.

I, as the Group Leader there for nearly two
years, led a team of 30 members, planned and organized several national level
programs including Advise & Information Desk (AI-Desk), SONAK & YES
National Convention, 2012 and EWU Debate Spree, 2012. I was introduced to
various global issues while attending a range of seminars and workshops, like
Gender Equity & Women’s Right, Annual Review & Capacity Building Camp,
Orientation on Climate Change, Effective Communication & Anti-Corruption.

My active involvement with East West
University Debating Club (EWUDC) played a pivotal role in shaping a sense of
LOGOS (i.e., logical argument & judgment) in me and bringing achievements
such as becoming the champion of Intra-University Debate League (IDL), and 1st
runner-up in public speaking competition of Freedom Premium League (FPL). Each
of these experiences motivated me further to work for the betterment of myself
as well as for the society.

To leverage my attained academic knowledge
into a greater height, I decided to enroll myself to an internship program in
IDLC (Industrial Development Leasing Company), a renowned non-banking financial
institute (NBFI) of Bangladesh, for three months and submitted my internship
report on ‘Deposit Schemes Analysis of
IDLC Finance Limited: a Comparative Analysis’. As a consequence of my
promising academic record and extra-curricular activities, I was recruited by a
prominent private bank of Bangladesh, BRAC Bank Limited, in the Trade
Operations Department in the year of 2015. Here I wondered how manual
involvement and massive dependence on paper work spoils valuable energy and
time. Management of a big data with updated technology could help to avoid
mistakes and ensure prompt services. Therefore, a believe from my heart initiated
that I have the potentials to do something more creative and interesting with
smart date management and information processing. The analytical ability I have
acquired from banking will be in help for a more meaningful and creative
purpose. All I need is an academic orientation to that field and relevant
technical know-how.

By dint of technology, lots of opportunities
are being created and the pattern of organizational management is expecting to
experience a revolutionary change. If we look at the top-notch companies of the
world, we will find that, they prioritized information management over other
variables and successful management led them towards success. The digitalized
world will soon face a Digital Tsunami by shattering our current preconceptions
about employment. A substantial part of job we know will be declared as
obsolete through the major technological breakthrough. In that market
geographical location will not have any relevance and efficient data handling
and management will be the key to sustain in that economy. So, an academic
orientation with this subject will be very helpful for me to survive in that
changing market.

My decision of pursuing a Master’s Degree in
Governance of Digitalization at Abo Academy University is not only an effort
towards career advancement and earning an expedited education related to this
field, but also a vital scope of gaining insights from my fellow experienced
peers. An eminent institution like Abo Academy University with its entire
qualified faculty, high quality academic research facility, an interaction
among relevant fields and world class learning opportunity would give me the
necessary traction to pursue my next endeavors.

Noting that, this formidable program looks
for highly motivated and the most competent students, I firmly believe that, my
dedication and proficiency will be the pennon for my selection in this program
in your esteemed institution.

Thank you for considering my candidacy. I
will eagerly look forward to your acknowledgement.

x

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